16th October 2007

Dorset Cereals – seen in all the top spots

Mini packs of cereal from Dorset are now enjoyed by guests at some of the UK’s most glamorous hotels and airport lounges.  Dorset Cereals, now the second largest muesli brand in the UK, is being served to guests at London’s celebrated Claridge’s and Heathrow’s Virgin Clubhouse, which was recently presented with the Best Business Class Lounge Award (World Airline Awards 2007).

“We have had an excellent year with our mini packs and we’re thrilled to be working with leading names such as Claridge’s and Virgin.  We are committed to making delicious cereals.  Our much-loved muesli and fruity porridge recipes plus our new fruit-packed chunky slices and low fat naturally light flakes are all made using the best, deliciously tasty, natural ingredients possible.  Our beautiful little mini packs are now enjoyed in five star city hotels, country B&B’s or on warm farmhouse kitchen breakfast tables,” said Patrick Horton from Dorset Cereals.

Dorset Cereals recently received four awards at two of the Country’s leading food award schemes, the Great Taste Awards and Taste of the West Awards, for products in its range of premium cereals.  The recipes available at Claridge’s and the Virgin Clubhouse include: Really Nutty Muesli, Super High Fibre, Super Cranberry, Fruit, Nuts & Seeds, Berries & Cherries, Organic Fruit, Nuts & Seeds and Tasty Toasted Spelt. 

For further information on Dorset Cereals please contact Patrick Horton on tel 01305 751000 or email patrick@dorsetcereals.co.uk.

For further press information please contact Briony Gubbins at Positive PR on tel 01935 389497, fax 01935 389498 or email briony@positivepr.co.uk.
       

Note to Editors:

Dorset Cereals sources only the finest quality ingredients from around the world, and is committed to making premium cereals.  Each recipe is carefully blended and balanced and packed full of crisp flakes, crunchy nuts and soft succulent fruit.  The blending process used by Dorset Cereals ensures that the ingredients remain whole, resulting in as little ‘dust’ as possible in the pack.  Only natural ingredients are used in each of the cereals, which are approved by the Vegetarian Society and kosher.  Last year saw the complete re-launch of the Company with new contemporary packaging, which reflects the uncompromising dedication the Company has to making premium cereals.

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