26th February 2008

Over 6,000 bowls of Dorset Cereals are enjoyed during a bumper Farmhouse Breakfast Week

The UK’s fastest growing breakfast cereal company Dorset Cereals, donated over 6,000 breakfasts to events held throughout the country for Farmhouse Breakfast Week.  From Somerset County Council to the Oxford branch of the National Farmers’ Union (NFU), and the Dorset branch of the Women’s Food and Farming Union (WFU), guests at breakfast events enjoyed a variety of the Company’s award-winning recipes.

“We love getting involved in Farmhouse Breakfast Week, which is a key event for us and so many other producers.  It is a really important week for the UK food industry as it helps to raise awareness of the wide range of regional and local breakfast producers.  During the week visitors to events from Devon to Oxford were able to try our cereals and it was great to be able to provide so many breakfasts,” said Patrick Horton from Dorset Cereals.

Farmhouse Breakfast Week is a national event which aims to promote a healthy lifestyle by making time for breakfast.  Over 1600 events were held during the week, from home-cooked breakfasts at B&B’s to breakfast lessons at schools. Jean Coates from the WFU said: “Members of the Dorset branch of the Women’s Food and Farming Union held breakfast events in their own homes during the recent Farmhouse Breakfast Week.  One member encouraged visitors to bring their own ideas for breakfast recipes and encouraged them to have a go in the farmhouse kitchen, and several members invited donations for their favourite charity.”  

“Dorset Cereals generously provided cereals and some of its new cereal bars for the events.  The cereal bars were a great hit and the cereals much enjoyed by other guests and helpers alike.  On the Sunday at the end of Farmhouse Breakfast Week churchgoers in Broadmayne were able to enjoy Dorset Cereals at their regular breakfast after the early service.  Hopefully the cereals will become a regular feature of the monthly church event,” finished Jean.

For further information on Dorset Cereals please contact Patrick Horton on tel 01305 751000 or email patrick@dorsetcereals.co.uk

For further press information please contact Briony Gubbins at Positive PR on tel 01935 389497, fax 01935 389498 or email briony@positivepr.co.uk

 

Note to Editors:

Dorset Cereals sources only the finest quality ingredients from around the world, and is committed to making premium cereals.  Each recipe is carefully blended and balanced and packed full of crisp flakes, crunchy nuts and soft succulent fruit.  The blending process used by Dorset Cereals ensures that the ingredients remain whole, resulting in as little ‘dust’ as possible in the pack.  Only natural ingredients are used in each of the cereals, which are approved by the Vegetarian Society and kosher.  Last year saw the complete re-launch of the Company with new contemporary packaging, which reflects the uncompromising dedication the company has to making premium cereals.

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