Hello from Dorset. We make unadulterated breakfast cereals that are honest, tasty and real. All our recipes are created here in Poundbury, Dorset. We believe life’s too short to settle for second best, and that simple pleasures are often the most rewarding. Like walking barefoot in the morning dew, an ice cream on the beach or jumping in puddles just for fun.
We visit our suppliers to make sure we are using the best possible ingredients. We don’t just chuck our ingredients together, we balance and blend them carefully using our knowledge of what tastes delicious. We don’t scrimp, we make sure our recipes are stuffed full of fruit, nuts and seeds. We don’t forget the flakes – they get as much attention as those fruits. And we don’t just make mueslis. We also do delicious porridges, granolas, tasty flakes, as well as lovely cereal bars and chunky slices.
It’s easy to take it for granted, but going for a quiet walk in the woods has to be one of the very best ways to relax. That’s just one of the reasons why it’s vital we do everything we can to support our native woodlands. The Woodland Trust is the UK’s leading woodland conservation charity and we’re proud to be supporting them. We’ve paid for 4,000 trees which will be planted by people across the UK in their local areas. To find out more about them and all the brilliant work they do, pay them a visit here.
We believe the simple things in life are the most important, which is why we’re supporting the Edible Playgrounds initiative. Edible Playgrounds is all about teaching children where their food comes from and how to cook with what they grow. Since late 2007 we have been committed to this initiative, and have given over 100 Edible Playgrounds starter kits to schools across the UK. Take a look at our
Edible Playgrounds website.