We get asked all sorts of questions about how we make our delicious breakfast cereals.
Click on any of the questions below to find the answers to the ones we’re asked most frequently.
Is your packaging recyclable?
The card for our boxes is unbleached and made from 100% recycled fibre and so do please recycle it when you’ve run out of uses for it.
The inner bags for our muesli, granola and porridge (including the sachets) are not currently widely recyclable, because we need a high enough food barrier to keep everything fresh. However, we are looking into biodegradable bags among other options, so hopefully will soon have a solution.
Why don’t you use traffic light labels on pack?
Our products are not complicated. We mix fruit, nuts, seeds and flakes together and we would never try to hide anything. So, all our packs carry full nutritional and ingredient details, with further information including full GDA figures available on each individual recipe page on the website. To make the figures as easy to use as possible we have included milk in our calculations, so the figures shown are for exactly what you would have in the bowl. If you have any specific nutritional questions, please do contact our nutritional team at the following address: firstname.lastname@example.org
The majority of Dorset Cereals grains are grown and processed in the UK although as Britain doesn’t produce dried fruit and nuts in any great quantity we have to import these. Our Simply Delicious and Simply Fruity mueslis contain the largest majority of British ingredients and if you want to eat totally British our Oat & Barley Porridge is your best bet.
What is your company stance on environmental issues?
Dorset Cereals is proud to be an environmentally responsible company and we’re singing it from the, well, tree-tops. As part of our commitment we have worked closely with the Woodland Trust for years to plant over 16,000 trees and counting. We’re also very careful with the waste we produce, aiming for nothing to go to landfill and any food waste that occurs goes to The Prince of Wales biogas plant on the edge of Poundbury, where it’s anaerobically digested to provide gas for 56,000 homes in summer and 4,000 in winter!
Does a serving of one of your cereals provide a serving of my ‘5 a day’ fruit and vegetables?
We cannot categorically claim that a serving of our muesli can count towards a portion of your 5-a-day. According to the Food Standards agency, 1 portion = 80g. In the case of dried fruit, this equates to 1 heaped tablespoon. The added issue is that it should be a single ingredient. This would mean a tablespoon of sultanas / raisins, or a tablespoon of apricots in a serving. (Nuts and seeds don’t count.) If you would like to find out more information about 5-a-day, have a look at the Food Standards website
Do you make an organic cereal?
Yes, we do – our Organic Fruit, Nuts & Seeds. This is a tasty blend of organically grown raisins, sultanas, pumpkin seeds, sunflower seeds, Brazil nuts and multi-grain flakes.
Where do you source your ingredients?
We are uncompromising in our dedication to finding the highest quality; the ingredients we use are sourced from the four corners of the world. For example, the recipes don’t just use raisins, they use jumbo-size black raisins, which are believed to be the most flavoursome and have become Dorset Cereals’ signature ingredient.
Do you ever use Genetically Modified ingredients?
We do not use any Genetically Modified ingredients in any of our recipes at all. We are uncompromising in our dedication to finding the highest quality ingredients and both our suppliers and ourselves test all ingredients to ensure that our products are free from GM.
Do you have palm oil in your recipes?
We do not use any palm oil in any of our recipes. We made the decision because of the damage that it can cause to the environment and we don’t feel the issues around ‘Sustainable Palm Oil’ are clear enough.
Do you use salt in your cereals?
With all of our recipes we make sure they taste great and keep salt to a minimum. However, some of our toasted flakes taste better with just a tiny bit of salt added. We think that breakfast should be enjoyed not endured, so we use just enough salt to achieve this. We monitor the amount used very carefully to make sure that we do not make a significant contribution to the total amount of salt allowed for the day. For example a 65g serving of Tasty Toasted Spelt with 125ml of milk (milk also contains salt) contains 0.8g of salt or 13% of your recommended daily amount.
Why do some of your cereals contain sugar?
As our customers know, our premium cereal recipes are packed full of dried fruit, nuts and seeds – and these are the ingredients that make our cereals taste great.
When fruit is dried to preserve it, the naturally occurring sugars are concentrated into each little raisin, cranberry or blueberry and these tasty fruits then add sweetness to a recipe – it really is as simple as that.
A small number of our ingredients have a minute amount of sugar added to either preserve the fruit or bring out the flavour of the ingredient. This sugar is only found in our recipes in very small amounts and we avoid using ingredients with added sugar wherever possible. Many of our recipes are completely free from any added sugar whatsoever, such as Our Lovely Organic Muesli, Classic Fruit, Roasted Nuts and Seeds, Simply Delicious, Gloriously Nutty, Simply Nutty, Proper Porridge and Proper Raspberry Porridge.
Our premium granolas are baked products and we want them to deliver a good crunchy sweet texture. To enable the oats in the recipe to do this we have used either honey or golden syrup depending on the product.
Where does the fat come from in your cereals?
The fat in our recipes is “good” fat from the delicious nuts and seeds we pack into our recipes. Nuts and seeds are high in fibre, rich in a wide range of vitamins and minerals and a good source of protein. They are also an excellent source of monounsaturated fat, which is thought to help reduce cholesterol in the blood. Some of the wholegrain cereals we use – for example, oats and barley – also contain naturally occurring fats and sugars.
Are any of your recipes peanut free?
None of our recipes contain peanuts and we produce our mueslis, birchers and porridges in a peanut free environment. We also work closely with our suppliers to ensure they can provide us with a peanut free guarantee. However, our granolas (Honey Granola, Berry Granola, Chocolate Granola, Simply Oat Granola and Simply Nut Granola) are baked on a different site that does not have a peanut free guarantee, and so we cannot guarantee our granolas are peanut free.
I have a nut allergy. Can you guarantee that my muesli hasn’t been near any nuts?
No, we can’t guarantee our cereals were in a nut free environment, simply because we handle a huge amount of nuts every day throughout the factory. However, we do have robust procedures in place to ensure there is no cross-contamination of allergens (such as peanuts – see below), and our staff are fully trained on identifying allergens.
Are your cereals suitable for diabetics? Are there any specific recipes that would be better for a diabetic?
Diabetics should follow a nutritionally balanced diet according to the type and severity of their diabetes. Unfortunately we cannot recommend our products for specific diets, and you should consult with your Practice Nurse / Dietician for specific food advice. Our products which do not have added sugar in are: Simply Delicious Muesli,Simply Nutty Muesli, Heavenly High Fibre Muesli, Classic Fruits, Roasted Nuts & Seeds Muesli, Our Lovely Organic Muesli and Gloriously Nutty Muesli along with our Oat & Barley porridge and Raspberry & Pumpkin Seed porridge .
Do you make any gluten free recipes?
No, we don’t make any products which are totally gluten-free. Our Tasty Toasted Spelt Fruit & Nut Muesli has a gentle gluten structure which some people with gluten sensitivities might find easier to digest.
Are your cereals suitable for vegans?
With the exception of the recipes listed below, all of our products are suitable for vegans.
- Honey Granola – contains honey
- Almonds & Honey Bircher Muesli Mix – contains honey
- Honey Porridge – contains honey
- Chocolate Granola – may contain traces of milk
- Limited Edition Raspberry & White Chocolate – contains milk
All our products are registered with The Vegetarian Society.
Do you make a cereal for people who want to eat less wheat?
Yes, our Tasty, Toasted Spelt Flakes recipe makes a great alternative to modern wheat. Spelt’s fragile gluten structure makes it more water soluble and therefore easier to digest than modern wheat – though please note that spelt is still a source of gluten!
Are your cereals suitable for a Kosher diet?
Nutritionists consider breakfast to be the most important meal of the day and many recommend a combination of cereal grains, fruit, nuts and seeds as the most nutrient rich choice to start the day. For more nutritional information see our back of packs.
What does ‘May contain’ statement mean?
“May contain XXX”, means that we cannot guarantee that the product is totally free from XXX, despite all reasonable precautions. An example would be “May contain nuts”. Due to the allergenic nature of nuts, we cannot say that a product is nut-free as it is manufactured in an environment where nuts are used. All precautions are in place, such as separate storage and full clean-down between products, but there is still a very small risk of cross-contamination.
What is a Token?
Tokens are a virtual currency that you can collect by playing our online games (like Spin the Bottle and Mini Games) and entering our competitions
You can then exchange your Tokens for a range of offers that will change over time.
To see what Tokens look like, and for a summary of the current offers, click here.
How do I take part in Tokens?
Taking part in Tokens is a simple three-step process:
- First, you need to register for a Tokens account. You just have to log-in if you already have one, but if you don’t, you can create an account for free.
- Collect Tokens online, by playing Spin the Bottle, mini games, or entering our monthly prize draw.
- Once you’ve collected enough, swap your Tokens for your chosen offer – either dorset cereals offers, or discounts on our friends’ websites.
How many different offers are there to choose from?
At the moment, you can swap your Tokens for a Dorset Cereals offer, or offers from our friends.
More offers will be added over time.
How many times can I take part?
Generally you can exchange your Tokens for one of each offer, but please check the offer specific T&Cs as you may be able to claim more of certain offers.
When does Tokens start and finish?
You can start collecting Tokens from 1st September 2015. Tokens is a rolling scheme, like many others of this type, and there is no set closing date.
Before Tokens closes, we will give you at least three months’ notice by email and online, and we’ll explain how and when to spend your Tokens.
- How do I take part in Tokens?
I have set up an account – why haven’t I received my activation email yet?
It should be on its way to you! Make sure you check your junk or spam folder, as emails sometimes get sent there instead of to your inbox.
I am trying to set up an account but have received an error message – what should I do?
When entering your personal information (name, email address etc) please make sure you’ve completed all the required fields, and that all the information you have entered is correct.
What if I have forgotten my password?
That’s not a problem – just log in as usual with your email address, and click on the link next to “forgot your password?”. We’ll then email you a link that lets you reset your password, and log in straightaway.
Can I change my account details?
Of course – make sure you’re signed in and then head to ‘my account’. This will let you change your email and/or delivery address, and even your name. You’ll also be able to choose whether you want to subscribe to our email offers.
What happens to my Tokens after I have used them for an offer?
Every time you redeem an offer, Tokens will be deducted from your account instantly. You can easily check your Tokens balance and recent activity by logging in to your account.
How can I find out my Tokens balance?
Make sure you’re signed in, and go to ‘my account’. You will see a mini-statement, showing how you’ve earned your Tokens and, just as importantly, how you’ve spent them.
If you have any questions about the number of Tokens in your account, just email email@example.com
How do I claim my Dorset Cereals offer?
Once you’ve banked enough Tokens, you can swap them for the offer of your choice. Just click through to the page offering you a choice of Dorset Cereals offers. You will be asked to confirm that you accept the terms and conditions, then you will be asked to complete your details on a claim form so we can post out your offer.
After I have claimed my offer, how long will it take to receive?
Once you have entered your address details and submitted your claim form, we’ll post out your offer within 28 days.
Why do I have to collect so many Tokens for the offer?
We think the amount of Tokens for each offer is about right. It’s a reward to you for playing our games, and hopefully having fun on our website.
Our offers start at 5 Tokens, which is the equivalent of playing one of our mini games each day for a week. What’s more, we no longer reset Tokens each month, so if you play the games less frequently, you can collect Tokens over time.
How do I claim my discount?
Once you’ve banked enough Tokens, you can swap them for the offer of your choice.
Once you’ve chosen your offer, a message will pop-up on your screen and you’ll be sent an email confirming that you’ve been successful. The pop-up message and email will contain a (unique) claim code, and you can use this on the relevant website – make sure you keep a note of it if you don’t want to use it immediately
What happens if I don’t receive my discount confirmation email?
The confirmation email should arrive in your inbox within a few minutes. If it hasn’t appeared, make sure you check your junk or spam folder, as emails sometimes get sent there instead of to your inbox.
If you haven’t received it within 24 hours, contact us at firstname.lastname@example.org, with your email address, the date of your claim and the offer you claimed, and we’ll investigate.
If you have made a valid claim, we will resend the email and if not, we will explain why as well as how to make a valid claim.
How long do I have to redeem my offer or discount?
Each offer will have a different closing date, so please check the terms and conditions specific to the offer.
I have registered to play Spin the Bottle – why haven’t I received my activation email yet?
It should be on its way to you. Make sure you check your junk or spam folder, as emails sometimes get sent there instead of to your inbox.
Why am I not being allowed my full three spins?
You may have clicked “play” twice without realising – take care to make just one spin at a time.
Why is the game skipping during play? Why can’t I see properly when I log-in to play?
Either of the above may happen if you have a slow internet connection, which causes Spin the Bottle to slow down, jump or stop.
I receive regular emails from you, so why can’t I play Spin the Bottle?
You may be signed-up to receive our monthly newsletters and enter our prize draw, without registering to play Spin the Bottle
Click here to register to play Spin the Bottle.
What if the Tokens website isn’t working?
It may be a problem with our site, or it may be a problem at your end. We suggest that you switch off your internet connection, wait a few minutes, then try again – if there’s still a problem, email us at email@example.com
What if the website stops working while I’m making a claim and the Tokens are removed from my account, but I don’t receive the offer?
We’ll look into it for you – if your Tokens have been removed, your claim will almost certainly have been processed, so we’ll make sure you receive your offer.
Why don’t you support my browser?
We support the following browsers which cover over 98% of all internet traffic – if yours is not in this list and you want to take part in Tokens, we suggest you upgrade your browser:
- Google Chrome (latest version)
- Firefox (latest version)
- Safari (latest version)
- Internet Explorer (version 9 and above)
How will my data be used?
We’ll only contact you again if you’ve ticked the box and opted-in to hear from us again. We only share data with other brands where you have clearly opted in to hear more from them.
Why can’t I keep the Tokens that I collected up to August 2015?
The new Tokens collector programme is a different scheme to the one we used to run.
Because Tokens is now different, we reset it when we launched the new programme in August 2015, so that everyone now has the same opportunity to claim our offers. A big change we’ve made is that we’re no longer resetting Tokens tallies every month, so you can keep on collecting throughout.
Can I take part in Tokens if I don’t live in mainland Britain?
Of course, as long as you’re aged 18 years old or over.
Tokens is open to all UK residents, including Northern Ireland, the Isle of Man and the Channel Islands. However, you’re not able to participate if you live in the Republic of Ireland.
Why do I have to be 18 to take part?
This is a legal requirement and ensures that we’re not in breach of any rules regarding marketing to children.
Can I take part in Tokens if I don’t have internet access?
Unfortunately not – as most people have internet access, you can only take part by going online.
If you don’t have internet access, you could visit a local library or internet café, or use a friend’s computer.
Where else can I find out about Tokens?
We’ll be using our products and website to promote Tokens, but there will also be some magazine and online advertising, so keep your eyes peeled – there might be a special offer to snap up!
Can I change my mind once I’ve claimed an offer?
No, sorry. Once you’ve clicked “Claim,” the Tokens have been deducted from your account, and the process is already underway.
Why are Tokens not on your packs?
You can collect Tokens by playing our online games. We do have plans to feature them on our packs in future, and you can collect tokens by entering any of our on-pack promotions.
- Who should I contact with questions about your Ultimate Mueslis, Ultimate Granolas, Bircher Mixes and other products?
Why is there no phone number that I can call for help?
We find that nearly everyone who contacts us finds it easier to email their queries, which also makes it easier for us to find the problem and hopefully fix it.
Our customer service team are busy answering all your questions about our delicious products, so we have created this list of questions you’re likely to ask about our Tokens offer, to save you having to call them.
If you still need to know something that isn’t covered here, please email firstname.lastname@example.org
What if I have a question that is not covered here?
Please email us at email@example.com
We’ll be updating these questions regularly, so if we think that your question – and our answer – will benefit others, we’ll add it to the list.
How long will you take to get back to me?
We’ll try to respond to all your questions within 48 hours (two working days), but please bear with us if it takes longer than that.