where we’re from

hello from Dorset!

we’re here to tell you just how much we love this part of the world. With stunning scenery, rugged coastlines, unspoilt countryside and not a motorway in sight, it’s no wonder Dorset’s been the inspiration for our exceptional cereals. And our philosophy – of slowing down and enjoying life’s simple pleasures – is just as strong now as when we first began our journey…
where we’re from
where we’re from

where it all began

Our founders were sitting in a quaint little pub near Lyme Regis when a sign caught their eye: ‘we like dogs and muddy boots’, it said. And with those simple words, a conversation erupted about embracing the simple things in life (one of which, they agreed, was a hearty breakfast). Inspired, they created a breakfast cereal that not only tastes great but also follows their love for those little things that really do nourish the soul. And that’s how Dorset Cereals was born.

countryside, coastline and creative cereals

Surrounded by stunning views of the Jurassic Coast and miles of untouched countryside, it’s no wonder we feel inspired to get creative with our breakfasts. Taste, texture and flavour are serious business, so we spend our days down in our factory in Dorset, perfecting our delicious recipes – that way, our award-winning cereals can continue to brighten your morning for a long time to come…
where we’re from
where we’re from

an inspirational county

Looking for inspiration? It’s time to come to Dorset. Over the years, novelists and poets have fallen in love with the tranquillity of Dorset, and the county has inspired some of England’s greatest literary works.
Dorchester, the county town and its surrounding villages gave inspiration to Thomas Hardy when he was writing Tess of the D’Urbervilles and Far from the Madding Crowd. The Famous Five books by Enid Blyton were based on her love for Swanage and the Purbecks, and Beatrix Potter fell in love with Lyme Regis.

keeping Dorset green

The environment, ethical practices and high sustainability standards are so important. That’s why we’ll always work alongside and support our suppliers to ensure these values are kept.
where we’re from
where we’re from

reduce waste, recycle more

We understand that making food creates waste, but we’re committed to minimising any harm that might cause. We’re passionate about recycling and attempt to reuse everything we can – in fact, we’re proud to say that 0% of our food waste goes to landfill.

nuts about nuts

Did you know Brazil nuts help preserve the Amazon rainforest? As they thrive in healthy, natural forest environments, the trees are protected from deforestation. Bees also love to pollinate the flowers that spring off the trees, so the more demand for brazil nuts, the more bees are saved, and the more trees are protected… you can see why we’re nuts about nuts!
where we’re from