let’s talk about sugar

Wherever possible, we try to avoid adding sugar. When we choose to add sugar it’s to help preserve an ingredient, or to enhance the sweetness.


Check out our video to discover more.

muesli with no added sugar

tasty toasted spelt flakes muesli

tasty toasted spelt flakes muesli

We add sugar to the toasted flakes to boost their natural flavour. It also helps preserve the pineapple, keeping it succulent.

fantastically fruity muesli

fantastically fruity muesli

We add a little bit of sugar to the dried cranberries to enhance their flavour (they’re naturally very bitter) and a dash to the mango, to stop it from drying out.

classic fruits, nuts and seeds muesli

classic fruits, nuts and seeds muesli

Sugar comes only from the naturally occurring sugars in the ingredients, from the fruits to the grains.

luscious berry & cherry muesli

luscious berry & cherry muesli

We add a little sugar to the dried cranberries and blueberries to keep them succulent. We also use a smidge to add the natural blackcurrant flavour to the barley flakes.

gloriously nutty muesli

gloriously nutty muesli

Sugar content comes only from the naturally occurring sugars in the ingredients.

our lovely organic muesli

our lovely organic muesli

Sugar content comes only from the naturally occurring sugars in the ingredients.

simply nutty muesli

simply nutty muesli

Sugar content comes only from the naturally occurring sugars in the ingredients, from the fruits to the grains.

simply delicious muesli

simply delicious muesli

Sugar content comes only from the naturally occurring sugars in the ingredients, from the fruits to the grains.

muesli with added sugar

simply fruity muesli

simply fruity muesli

We add a touch of sugar to preserve the dried pineapple and papaya, keeping them succulent and stopping them from drying out.

gluten-free-muesli with added sugar

blissful berry muesli

blissful berry muesli

We’ve added some sugar, to help sweeten the cranberries (which are naturally very bitter) as well as to boost the blueberries’ sweet flavour and keep them succulent. The rest you’ll find is naturally occurring – we’ll never add more than is absolutely necessary.

tasty tropical muesli

tasty tropical muesli

We’ve added some sugar, to help keep the papaya and pineapple sweet and succulent. The rest you’ll find is naturally occurring – we’ll never add more than is absolutely necessary.

granola with added sugar

honey granola

honey granola

In this recipe, we add some wonderfully sticky honey so that the grains hold together as they bake. It also makes sure the finished granola is brilliantly crunchy and moreish. The rest of the sugar you’ll find in this recipe occurs naturally in the ingredients, from the seeds to the oats.

berry granola

berry granola

In this recipe, we use fruit purée to bring out the berry flavours. We also add golden syrup so that the grains hold together as they bake and the finished granola is brilliantly crunchy and moreish. The rest of the sugar you’ll find in this recipe occurs naturally in the ingredients, from the seeds to the oats.

choc cherry granola

choc cherry granola

In this recipe, we add some golden syrup so that the grains hold together as they bake and the finished granola is wonderfully crunchy and moreish. The chocolate adds a delicious richness to every mouthful and of course contains some sugar too. The rest of the sugar you’ll find in this recipe occurs naturally in the ingredients, from the seeds to the oats.

simply oat granola

simply oat granola

In this recipe, we add some wonderfully sticky golden syrup so that the grains hold together as they bake. It also makes sure the finished granola is brilliantly crunchy and moreish.

The rest of the sugar you’ll find in this recipe occurs naturally in the ingredients, from the seeds to the oats.

nutty granola

nutty granola

In this recipe, we add some wonderfully sticky golden syrup so that the grains hold together as they bake. It also makes sure the finished granola is brilliantly crunchy and moreish.

The rest of the sugar you’ll find in this recipe occurs naturally in the ingredients, from the seeds to the oats.

spectacular-grains with added sugar

spectacular grains – blackberries & hazelnut

spectacular grains – blackberries & hazelnut

We add some sugar to the malted oats, toasted spelt and the toasted & flavoured barley flakes, to give the grains a sweeter, crispier crunch. The rest of the sugar in this recipe occurs naturally in the other ingredients.

spectacular grains – apricots & papaya

spectacular grains – apricots & papaya

We add some sugar to the malted oats, toasted spelt and toasted barley, to give the grains a sweeter, crispier crunch. It’s also added to the pineapple and papaya to help to preserve their colour, boost their sweet flavour and keep them succulent. The rest of the sugar in this recipe occurs naturally in the other ingredients.

spectacular grains – raspberries & apple

spectacular grains – raspberries & apple

We add some sugar to the malted oats, toasted spelt and the toasted & flavoured barley flakes, to give the grains a sweeter, crispier crunch. The rest of the sugar in this recipe occurs naturally in the other ingredients.