who we are

We’re a team of 130 cereal lovers – buyers, chefs, tasters, sales people, writers and everything in between.

 

Our love affair with cereal began way back in 1989. We then made the leap from bags to boxes in 2006, and that’s when we became the Dorset Cereals people know and munch on today.

Every recipe is a unique blend of fruit, nuts and seeds, and we put a big emphasis on the quality of our flakes, to make sure we get the balance of flavours spot on. Once we’ve found the perfect recipe, we blend them in a clever way that means there’s no dust – so you can buy our cereals safe in the knowledge that they’re packed with goodness and completely dust-free.

who we are