get to know us in four ticks

We’re based in dazzling Dorset (as you’ll probably have guessed), and we make cereals that will brighten up your day, and pop a real spring in your step.

We’re based in dazzling Dorset (as you’ll probably have guessed), and we make cereals that will brighten up your day, and pop a real spring in your step.

We’re based in dazzling Dorset (as you’ll probably have guessed), and we make cereals that will brighten up your day, and pop a real spring in your step.

Dust? That’s for country walks, not cereals. So we don’t scrimp – we fill ours with a lovely balance of the best possible flakes, fruit, nuts and seeds.

Dust? That’s for country walks, not cereals. So we don’t scrimp – we fill ours with a lovely balance of the best possible flakes, fruit, nuts and seeds.

Dust? That’s for country walks, not cereals. So we don’t scrimp – we fill ours with a lovely balance of the best possible flakes, fruit, nuts and seeds.

We love trees, and all the good they do for our planet. So to date, we’ve worked with the Woodland Trust to plant over 26,000 of them across the UK.

We love trees, and all the good they do for our planet. So to date, we’ve worked with the Woodland Trust to plant over 26,000 of them across the UK.

We love trees, and all the good they do for our planet. So to date, we’ve worked with the Woodland Trust to plant over 26,000 of them across the UK.

Life’s not a dress rehearsal, so all the cereals we make, the things we bake, our lovely games and prizes – everything’s about seizing the day.

Life’s not a dress rehearsal, so all the cereals we make, the things we bake, our lovely games and prizes – everything’s about seizing the day.

Life’s not a dress rehearsal, so all the cereals we make, the things we bake, our lovely games and prizes – everything’s about seizing the day.