facebook twitter pinterest instagram contact us
next prev

share your pictures on Instagram and win…

1065451428424513669_285207877: #lifebeginsatbreakfast #stagnes #cornwall #beach #summer #sun #sea #beach #kernow #love #boats #swim #coast #lovecornwall
1065251099059932872_703516010: Buzzing bees hard at work #lifebeginsatbreakfast #millionblooms #LiveColourful #savethebees
1064770041054275481_9615296: #lifebeginsatbreakfast
Tokens are changing and we’re excited…

our blog

Tokens are changing and we’re excited…

You might have spotted the little blue bubbles around our site singing out that ‘tokens are changing’. If that’s set you wondering about what on earth is happening, don’t worry: we’ve been making things even better. In fact, we’ve been making tokens more valuable. As a little reward for all the […]

> read more

Spring to Win

stylish home and lifestyle accessories play!

stylish home and lifestyle accessories

Plus lots of delicious cereals for runners-up…

log in or create an account
and start collecting tokens

We’ve made a few changes, so now if you play Spring to Win or have a tokens account, you’ll need a new password to play.

We’ve sent you an email so you can choose a password, just follow the simple instructions.

Please check your junk or spam folder if the email does not appear in your inbox.

Click here if you want us to resend the email.

Your account has not yet been activated. We sent you an email to activate your account when you registered.

Please check your junk or spam folder if the email does not appear in your inbox.

Click here if you want us to resend the email.

  • It doesn't look like you've got a tokens account.
    Please fill in the form below to register.

    * = required fields

Forgot your password? Click here

thanks for
signing up!

Brilliant, you’re now the proud owner of a tokens account. To get things up and running, you need to activate your account, so we’ve sent you an email. Just click on the link to start collecting.



What is a Token?

  • Tokens are a virtual currency that you can collect by playing our online games like Spring to Win and Mini Games, entering our prize draws and competitions and taking part in our B&B Awards
  • You will also have been awarded tokens if you entered our Win a Woodland on-pack offer
  • You can then exchange your Tokens for a range of offers that will change over time
  • To see what Tokens look like and for a summary of the current offers, click here

How do I take part in Tokens?

Taking part in Tokens is a simple three-step process:

  1. Register for a Tokens account – you just have to log-in if you already have one. If you don’t, you can create an account for free
  2. Collect Tokens online
  3. Swap your Tokens for your chosen offer from those currently available

How many different offers are there to choose from?

  • At the moment, you can swap your Tokens for a £1 voucher for one of our Ultimate Mueslis or Ultimate Granolas
  • The voucher is delivered digitally, via your printer, and you may need to install a printer driver – full instructions will be provided
  • The voucher is valid in any store that sells Dorset Cereals Ultimate Mueslis or Ultimate Granolas
  • More offers will be added over time

How many times can I take part?

  • You can exchange your Tokens for one voucher for Ultimate Mueslis and one voucher for Ultimate Granolas each month
  • There is no limit to the number of months in which you can claim a voucher

When does Tokens start and finish?

  • You can start collecting Tokens from 1st September 2015
  • Tokens is a rolling scheme, like many others of this type, and there is no set closing date
  • Before Tokens closes, we will give you at least three months notice by email and online and explain how and when to spend your Tokens

My Account

How do I take part in Tokens?

  • If you already have a Tokens account, you can sign in here
  • If you do not, click here to register for free

I have set up an account – why haven’t I received my activation email yet?

Make sure you check your junk or spam folder, as sometimes emails get sent there instead of to your inbox

I am trying to set up an account but have received an error message – what should I do?

When entering your personal information (name, email address etc) please ensure you have completed all the required fields and that all the information you have entered is correct

What if I have forgotten my password?

Not a problem – just log in as usual with your email address, click on the link next to "forgot your password?" and we will email you a link that lets you reset your password

Can I change my account details?

  • Of course – make sure you’re signed in and go to my account
  • This will let you change your email and/or delivery address and even your name, as well as decide whether you want to subscribe to our email offers

What happens to my Tokens after I have used them for an offer?

  • Tokens will be deducted from your account instantly for each offer you redeem
  • You can easily check your balance and recent activity by logging in to your account

How can I find out my Tokens balance?

  • Again, make sure you’re signed in and go to my account
  • You will see a mini-statement showing how you have earned your Tokens and, just as importantly, how you have spent them
  • If you have any questions about the number of Tokens in your account, just email pleasetellus@dorsetcereals.co.uk


How many different offers are there to choose from?

You can spend your Tokens on the following offers:

  • Voucher for £1 off Ultimate Mueslis
  • Voucher for £1 off Ultimate Granolas

How do I claim my voucher?

  • Once you’ve banked enough Tokens, you can swap them for the offer of your choice
  • Just click through to the page offering you a choice of £1 off Ultimate Mueslis or £1 off Ultimate Granolas
  • A message will pop-up on your screen and you will be asked to confirm that you accept the terms and conditions and understand the voucher print instructions
  • If you have not already installed the printer driver, instructions will appear explaining how to do this
  • Once your printer driver is installed, a message will appear on screen while the voucher is printing, then another once it has successfully printed
  • If for any reason the voucher does not print successfully, an error message will appear.

After I have claimed my voucher, how long will it take to print?

As long as your printer is set to default, switched on and contains paper and ink, the voucher should print within moments

What happens if I the voucher does not print?

This may be for one of the following reasons:

  • The printer driver is not installed correctly
  • The voucher is not being sent to the default printer
  • The printer is out of paper or ink
  • The error message will direct you to an online help screen which should help you solve the problem and print the voucher
  • If you are still experiencing difficulties printing, please email pleasetellus@dorsetcereals.co.uk and we will send you a coupon in the post

What if I don’t have a printer to print my voucher?

Maybe you could ask a member of your family or a friend if you could use theirs, or print it off at work if they’ll let you. Failing that, you could use a local library or print shop

By when do I have to redeem my voucher?

Each voucher can be redeemed any time up to a month from when you print it, after which it is no longer valid

Why do I have to collect so many Tokens for the voucher?

  • We think 20 tokens is about right as a reward to you for playing our games and hopefully having fun on our website
  • Offers start at 20 Tokens, which is the equivalent of two entries to Win a Woodland or playing one our games each day for just three weeks
  • What’s more, we no longer reset Tokens each month, so if you play the games less frequently, you can collect over time

Spring to Win

I have registered to play – why haven’t I received my activation email yet?

Make sure you check your junk or spam folder, as sometimes emails get sent there instead of to your inbox

Why am I not being allowed my full three jumps?

You may have clicked “jump” twice without realising – take care to make just one jump at a time

Why is the game skipping during play?
Why can’t I see properly when I log-in to play?

Either of the above may happen if you have a slow internet connection, which causes Spring to Win to slow down, jump or stop

I receive regular emails from you, so why can’t I play?

  • You may be signed-up to receive our monthly newsletters and enter our prize draw, or to have opened a Tokens account, without registering to play Spring to Win
  • Click here to register to play Spring to Win

Technical Queries

How do I print my coupon?

  1. Click ‘CONFIRM’ and a message will appear telling you your printer software is running – make sure the printer is turned on.
  2. When the printer software has downloaded, a message will appear – the software will have been sent to your ‘downloads’ folder unless you have your computer set up to send it to another location.
  3. Double-click on the printer software package and follow the instructions.
  4. When the installation has completed, a message will appear and your coupon will print automatically.
  5. If your coupon cannot print for one of the following reasons, please click ‘Help’ for further instructions:
    • The software has not been installed correctly.
    • Your printer is not set up or is not switched on.
    • You have already printed the coupon.
  6. If the online instructions don’t solve the problem, please contact the coupon helpdesk:

What if the Tokens website isn’t working?

  • It may be a problem with our site or it may be a problem at your end
  • We suggest that you close down your internet connection, wait a few minutes, then try again – if there’s still a problem, email us at pleasetellus@dorsetcereals.co.uk

What if the website stops working while I am making a claim and the Tokens are removed from my account, but the voucher does not print?

We will look into it for you – if your Tokens have been removed, your claim will almost certainly have been processed so we ensure that you receive your voucher

Why don’t you support my browser?

We support the following browsers which cover over 98% of all internet traffic – if yours is not in this list and you want to take part in Tokens, we suggest you upgrade your browser:

  • Google Chrome (latest version)
  • Firefox (latest version)
  • Safari (latest version)
  • Internet Explorer (version 8 and above)

How will my data be used?

  • We will only contact you again if you have ticked the box to opt-in to hear from us again
  • We never sell data to or share data with other brands or third parties

General Questions

Why can’t I keep the Tokens that I collected up to August 2015?

  • The new Tokens collector programme is a different scheme from the one we used to run
  • Because Tokens is now different, we have reset Tokens so that everyone has the same opportunity to claim our offers
  • To help those of you who had collected Tokens before September 2015, we have allowed you to keep up to 20 Tokens from Win a Woodland entries and 10 from playing our games
  • This has been backdated, so tokens collected at any time count, even though we used to reset tokens every month
  • We are no longer resetting tokens, so you can keep on collecting

Can I take part in Tokens if I don’t live in mainland Britain?

  • Of course, as long as you are aged 18 years old or over
  • Tokens is open to all UK residents, including Northern Ireland, the Isle of Man and the Channel Islands
  • However, you are not able to participate if you live in the Republic of Ireland

Why do I have to be 18 to take part?

This is a legal requirement and ensures that we are not in breach of any rules regarding marketing to children

Can I take part in Tokens if I don’t have internet access?

  • Unfortunately not – as most people have internet access, you can only take part by going online
  • If you don’t have internet access, you could visit a local library or internet café, or use a friend’s computer

Where else can I find out about Tokens?

We will mostly be using our products and our website to promote Tokens, but there will also be some magazine and online advertising, so keep a lookout and you may be able to take advantage of a special offer

Can I change my mind once I have claimed a voucher?

No, sorry, once you have clicked “Claim” the Tokens have been deducted from your account and the voucher print process is underway

What if I do not want to claim any of your offers?

We are sorry there is nothing you like, but we will be refreshing our offers so please keep looking

Why are Tokens not on your packs?

We have started with Tokens from our online games and offers but do have plans to feature them on our packs in future

Who should I contact with questions about your Ultimate Mueslis, Ultimate Granolas and products?

Why is there no phone number that I can call for help?

  • We find that nearly everyone who contacts us finds it easier to email their queries, which also makes it easier for us to find the problem and hopefully fix it
  • Our customer service team are busy answering all your questions about our delicious products, so we have created this list of questions you’re likely to ask about our Tokens offer, to save you having to call them
  • If you still need to know something that isn’t covered here, please email pleasetellus@dorsetcereals.co.uk

What if I have a question that is not covered here?

  • Please email us at pleasetellus@dorsetcereals.co.uk
  • We will be updating these questions regularly, so if we think that your question – and our answer – will benefit others, we will add it to the list

How long will you take to get back to me?

We will try to respond to all your questions within 48 hours (two working days), but bear with us if on occasion it takes longer than that

Tokens terms and conditions

  1. The Promotion is only open to UK residents aged 18 or over, excluding employees of the Promoter, their families, agents or anyone else professionally connected with this promotion,
  2. Purchase is necessary and internet access is required to participate.
  3. To Participate:
    • Register at http://www.dorsetcereals.co.uk/ and open a Dorset Cereals ‘Tokens’ account (it is free but will require your name and contact details). Only one Dorset Cereals Tokens account per person (for the avoidance of doubt, this shall be based upon one account permitted per unique email address).
    • As a Registered User you can use ‘Tokens’ to receive offers.
  4. The value of ‘Tokens’ awarded per activity is at the discretion of the Promoter and may vary.
  5. The offers that are currently available will continue until such time as notified on the site by the Promoter.
  6. ‘Tokens’ have no cash value and are non-transferable. All ‘Tokens’ awarded to a Registered User will be stored and available for display in the User’s Account statement.
  7. Registered Users must not supply false information in their registration or share their account details with others, and no individual should participate under any identity that is not their own.
  8. Offers are subject to availability. Having enough ‘Tokens’ in your account to qualify for an offer is not a guarantee of entitlement to that offer.
  9. ‘Tokens’ shall be subtracted from a Registered User’s account immediately upon choosing to redeem them against an offer.
  10. Termination of an account
    • A Registered User may terminate their Dorset Cereals ‘Tokens’ account at any time by using the Change Your Details link on the Your Account page. Once deleted, accounts cannot be reactivated.
    • The Promoter may, at its sole discretion, terminate the Registered User account of anyone registering under details that the Promoter has reasonable grounds to believe are false.
    • If a Registered User profile is terminated or removed, then the ‘Tokens’ will be deleted from the Registered User’s account. The Promoter may, in its sole discretion, terminate the account of, and/or prohibit further participation in the ‘Tokens’ scheme by, any person who tampers with or benefits from any tampering with the website, including the ‘Tokens’ process or with the operation of the ‘Tokens’ process, or acts in violation of these conditions, acts in a disruptive manner or acts with the intent to annoy, abuse, threaten or harass any other person.
    • The Promoter reserves the right, in its discretion (provided it acts reasonably), to remove a Registered User’s account where it is felt that the they are in breach of these Terms and Conditions or is otherwise acting contrary to the spirit of the promotion. This includes, but is not limited to:
      • Attempting to collect or redeem ‘Tokens’ in contravention with these Terms and Conditions; and/or
      • Attempting to have, or having, multiple accounts.
  11. Collecting ‘Tokens’:
    How to collect ‘Tokens’ Amount of ‘Tokens’ awarded How often ‘Tokens’ can be awarded
    Enter Win a Woodland Up to 20 Once only, carried over from previous participation
    Playing Word Up Mini Game 1 Daily
    Playing Pairs Mini Game 1 Daily
    Playing Spring to Win 1 Daily
    Entering the Monthly Prize Draw 1 Monthly
    Voting in B&B Awards 1 Monthly

    Registered Users may also receive up to 10 ‘Tokens’ carried over from playing games in 2015 before the ‘Tokens’ Scheme was introduced.

  12. Offers:
    • 1x digital coupon for £1 off Ultimate Mueslis or Ultimate Granolas = 20 Tokens.
  13. Maximum one of each offer, per Registered User, per month.
  14. Please allow up to 28 days for delivery of all offers. No refunds available once ‘Tokens’ have been redeemed.
  15. Legal Liabilites
    • The Promoter accepts no responsibility for incomplete, incorrectly submitted, delayed, corrupted or misdirected registrations, ‘Tokens’ claims, disputes or correspondence relating to any aspect of the Promotion (including but not limited to claims for ‘Tokens’) whether due to error, omission, alteration, tampering, deletion, theft, destruction, transmission interruption, communications failure or otherwise.
    • Whilst we will always try to ensure that the website and all of its games and functions are working as they should be, problems may occur from time to time. The promoter accepts no responsibility for any intermittent problems which may arise with the functioning of any games or of any Registered User’s accounts.
    • The Promoter and its associated agencies and companies will not be liable for any loss (including, without limitation, indirect, special or consequential loss), expense OR damage which is suffered or sustained (whether or not arising from any person’s negligence) in connection with use of the Promotion and its content, except for any liability which cannot be excluded by law (including death or personal injury) in which case that liability is limited to the minimum allowable by law.
    • The promotional website may contain links to other websites that the Promoter does not own or operate. Please be aware that the Promoter does not control, recommend or endorse, and is not responsible for their content, products, services or privacy policies.
    • If for any reason any aspect of the Promotion is not capable of operating as intended, including by reason of infection by computer virus, network failure, bugs, tampering, unauthorised intervention, fraud, technical failures or any cause beyond the control of the Promoter which corrupts or affects the administration, security, fairness, integrity or proper conduct of this Promotion, the Promoter may at its sole discretion cancel, terminate, modify or suspend the promotion or invalidate affected ‘Tokens’ or the accounts.
    • The Promoter may require Registered Users to provide proof of identity, proof of age and proof of residency. Identification considered suitable for verification is at Promoter‘s discretion.
  16. By participating in this Promotion and agreeing to these Terms and Conditions, you agree to Dorset Cereal’s Privacy Policy here.
  17. The Promoter reserves the rights, at its sole discretion, to modify these Terms at any time, and limits its liability in relation to such action to the fullest extent permissible under English law.

The Promoter: Dorset Cereals Ltd, Peverell Avenue East, Poundbury, Dorchester, Dorset DT1 3WE