collect tokens - Dorset Cereals

Tokens have changed. They’re now even better, because you can collect and exchange them for great discounts from our friends.

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Read our terms and conditions

1. collect tokens

... by playing our mini games and entering our competitions.

They add up very quickly!

Click here for T&Cs

2. how many

You’ll be awarded one token per mini game you play each day.

You’ll also have the chance to win a stack of tokens every time you play Spin the Bottle.

Click here for T&Cs

3. exchange them

... for great discounts on our friends’ websites.

If you’re after one of our friends’ discounts, the number of tokens you need to collect is based on the value of the discount – so if you were hoping for one of our 25% off deals, you’d need to bank 25 tokens, and so on.

Start collecting now

use your tokens for...

offers from our friends

Why not exchange your tokens for some wonderful discounts and deals from our lovely friends?

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terms & conditions

The Promotion is only open to UK residents aged 18 or over, excluding employees of the Promoter, their families, agents or anyone else professionally connected with this promotion,
Purchase may be necessary and internet access is required to participate. Tokens can be exchanged in accordance with paragraph 12 below.
To Participate:
- Register at https://www.dorsetcereals.co.uk/ and open a Dorset Cereals ‘Tokens’ account (it is free but will require your name and contact details). Only one Dorset Cereals Tokens account per person (for the avoidance of doubt, this shall be based upon one account permitted per unique email address).
- As a Registered User you can use ‘Tokens’ to receive offers.
- All Tokens accounts must be activated within 6 months of account creation. Failure to do so will result in your ‘Tokens’ account being deactivated. You may create a new Tokens account at any time.
- If your ‘Tokens’ account has a period of 12 months of inactivity (no ‘Tokens’ banked or valid logins), we will email you to ask if you wish for your account to remain active. To keep your account active, you must respond by clicking the link in the email within 28 days. Failure to do so will result in your ‘Tokens’ account being deactivated and all ‘Tokens’ will be lost. You may create a new ‘Tokens’ account at any time.
The value of ‘Tokens’ awarded per activity is at the discretion of the Promoter and may vary.
The offers that are currently available will continue until such time as notified on the site by the Promoter.
‘Tokens’ have no cash value and are non-transferable. All ‘Tokens’ awarded to a Registered User will be stored and available for display in the User’s Account statement.
Registered Users must not supply false information in their registration or share their account details with others, and no individual should participate under any identity that is not their own.
Offers are subject to availability. Having enough ‘Tokens’ in your account to qualify for an offer is not a guarantee of entitlement to that offer.
‘Tokens’ shall be subtracted from a Registered User’s account immediately upon choosing to redeem them against an offer.
Termination of an account
- A Registered User may terminate their Dorset Cereals ‘Tokens’ account at any time by using the Change Your Details link on the Your Account page. Once deleted, accounts cannot be reactivated.
- The Promoter may, at its sole discretion, terminate the Registered User account of anyone registering under details that the Promoter has reasonable grounds to believe are false.
- If a Registered User profile is terminated or removed, then the ‘Tokens’ will be deleted from the Registered User’s account. The Promoter may, in its sole discretion, terminate the account of, and/or prohibit further participation in the ‘Tokens’ scheme by, any person who tampers with or benefits from any tampering with the website, including the ‘Tokens’ process or with the operation of the ‘Tokens’ process, or acts in violation of these conditions, acts in a disruptive manner or acts with the intent to annoy, abuse, threaten or harass any other person.
- The Promoter reserves the right, in its discretion (provided it acts reasonably), to remove a Registered User’s account where it is felt that the they are in breach of these Terms and Conditions or is otherwise acting contrary to the spirit of the promotion. This includes, but is not limited to:
  - Attempting to collect or redeem ‘Tokens’ in contravention with these Terms and Conditions; and/or
  - Attempting to have, or having, multiple accounts.

Collecting ‘Tokens’:

How to collect ‘Tokens’	Amount of ‘Tokens’ awarded	How often ‘Tokens’ can be awarded
Playing Word Up Mini Game	1	Daily
Playing Pairs Mini Game	1	Daily
Playing Number Slide Mini Game	1	Daily
Playing Cereal Crush Mini Game	1	Daily
Playing Spin to Win	Various	Daily

‘Tokens’ Exchange:There are different products out that ‘Tokens’ can be exchanged for. The quantity of ‘Tokens’ required will vary depending on the item chosen.
- Dorset Cereals Offers: freebies and discounts from Dorset Cereals
- Offers from our Friends: discount codes and freebies from our selected friends
Additional Exchange Conditions:
- Offers from Our Friends:
- Partner: Bloom & Wild
- Offer: 10% off online orders ‘Tokens’ required: 10
- Specific Terms and Conditions: Valid until 30th June 2019. Only one offer per person may be claimed. Cannot be used in conjunction with any other offer. Not valid on workshops or delivery fees. Full terms available at bloomandwild.com.
- Partner: Cornishware
- Offer: 20% off online orders ‘Tokens’ required: 20
- Specific Terms and Conditions: Valid until 30th June 2019. Only one offer per person may be claimed. Valid for orders over £25 only. Not in conjunction with any other sale/seconds discount.
- Partner: Catherine Tough
- Offer: 20% off online orders ‘Tokens’ required: 20
- Specific Terms and Conditions: Valid until 1st July 2019. Only one offer per person may be claimed. Excludes sale items and cannot be used with any other offer.
- Partner: Tolly McRae
- Offer: 20% off online orders ‘Tokens’ required: 20
- Specific Terms and Conditions: Valid until 30th June 2019. Only one offer per person may be claimed. Not valid in conjunction with any other offer.
- Partner: Amelia Rope
- Offer: 20% off online orders ‘Tokens’ required: 20
- Specific Terms and Conditions: Valid until 30th June 2019. Only one offer per person may be claimed. Subject to availability. Excludes sale items and cannot be used with any other offer.
- Partner: Buttermilk
- Offer: 10% off online orders ‘Tokens’ required: 10
- Specific Terms and Conditions: Valid until 30th June 2019. Only one offer per person may be claimed. Cannot be used in conjunction with any other offer.
- In order to redeem each offer, simply log into your ‘Tokens’ account and follow the instructions.
- Only one of each offer may be redeemed per ‘Tokens’ account holder between the dates specified in the offer.
- All offers are subject to availability and having enough ‘Tokens’ in your account to qualify for an offer is not a guarantee of entitlement to that offer.
- All offers are subject to the standard terms and conditions of the partner.
Please allow up to 28 days for delivery of all offers. No refunds available once ‘Tokens’ have been redeemed.
Legal Liabilities
- The Promoter accepts no responsibility for incomplete, incorrectly submitted, delayed, corrupted or misdirected registrations, ‘Tokens’ claims, disputes or correspondence relating to any aspect of the Promotion (including but not limited to claims for ‘Tokens’) whether due to error, omission, alteration, tampering, deletion, theft, destruction, transmission interruption, communications failure or otherwise.
- Whilst we will always try to ensure that the website and all of its games and functions are working as they should be, problems may occur from time to time. The promoter accepts no responsibility for any intermittent problems which may arise with the functioning of any games or of any Registered User’s accounts.
- The Promoter and its associated agencies and companies will not be liable for any loss (including, without limitation, indirect, special or consequential loss), expense OR damage which is suffered or sustained (whether or not arising from any person’s negligence) in connection with use of the Promotion and its content, except for any liability which cannot be excluded by law (including death or personal injury) in which case that liability is limited to the minimum allowable by law.
- The promotional website may contain links to other websites that the Promoter does not own or operate. Please be aware that the Promoter does not control, recommend or endorse, and is not responsible for their content, products, services or privacy policies.
- If for any reason any aspect of the Promotion is not capable of operating as intended, including by reason of infection by computer virus, network failure, bugs, tampering, unauthorised intervention, fraud, technical failures or any cause beyond the control of the Promoter which corrupts or affects the administration, security, fairness, integrity or proper conduct of this Promotion, the Promoter may at its sole discretion cancel, terminate, modify or suspend the promotion or invalidate affected ‘Tokens’ or the accounts.
- The Promoter may require Registered Users to provide proof of identity, proof of age and proof of residency. Identification considered suitable for verification is at Promoter‘s discretion.
By participating in this Promotion and agreeing to these Terms and Conditions, you agree to Dorset Cereal’s Privacy Policy here.
The Promoter reserves the rights, at its sole discretion, to modify these Terms at any time, and limits its liability in relation to such action to the fullest extent permissible under English law.

Promoter: Dorset Cereals, a division of ABF Grain Products Limited, Weston Centre, 10 Grosvenor Street, London, W1K 4QY.

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and start collecting tokens

We’ve made a few changes, so now if you play Spring to Win or have a tokens account, you’ll need a new password to play.

We’ve sent you an email so you can choose a password, just follow the simple instructions.

Please check your junk or spam folder if the email does not appear in your inbox.

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Brilliant, you’re now the proud owner of a tokens account. To get things up and running, you need to activate your account, so we’ve sent you an email. Just click on the link to start collecting.